ShieldSquare is now Radware Bot Manager

ShieldSquare is now Radware Bot Manager

The essential asset for any classified site is fresh content and unique listings. Malicious bots sent by competitors and third-party scrapers scrape the information on your website and publish it elsewhere or even sell it to other parties. This is quite often illegal activity and carried out without your consent. Malicious bots produce a range of adverse effects on your classifieds business.

Impact of Malicious Bots on Classifieds

Theft of Content and Fresh Listings

Unique listings and content are the intellectual property of your business. The moment a new listing is published on your website or mobile application, your competitors scoop in to scrape your content to publish on their website, all within a few minutes! This affects the genuine traffic coming to your website or your mobile application. All your spending and effort on acquiring the right content will be futile as your content is quickly replicated on multiple sites.

Online Digital Content Prevention

Fake Leads

Ad revenue is critical to your business. The success of classifieds and online marketplaces depends on advertisers and users who post their listings. Malicious bots fill web forms with fake details and end up as dead leads that don’t convert. Further, your sales team will waste a significant amount of time and effort in chasing them.

Stop Fake Lead Submission

Distorted Analytics

Analytics play a huge role in online businesses like classifieds. Undetected bot traffic is often mistaken to be genuine. This leads to misrepresentation of your business KPIs and poor estimation of demand.

Your marketing strategy, if based on these incorrect figures, will inevitably result in poor ROI.

Avoid & Block Skewed Analytics Bots

Reduced Server Performance

Unwanted and undetected bot traffic in your website and mobile app will increase server loads and bandwidth costs. This will make your web pages slow and frustrate your genuine users. Protect your classified listings website from malicious bots. Optimize server resource usage and enhance the user experience with Radware Bot Manager.

Protect Listings Sites from Scraper bots

Learn How Radware Bot Manager Helped Njuskalo Stop Content Scraping and Spam Leads

Industry Recognition

Stop Scraping of Classifieds and Restore Advertisers’ Confidence
Get Started In Minutes

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*2 The Forrester New Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester New Wave™ is a graphical representation of Forrester's call on a market. Forrester does not endorse any vendor, product, or service depicted in the Forrester New Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

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