ShieldSquare is now Radware Bot Manager
ShieldSquare is now Radware Bot Manager
The essential asset for any classified site is fresh content and unique listings. Malicious bots sent by competitors and third-party scrapers scrape the information on your website and publish it elsewhere or even sell it to other parties. This is quite often illegal activity and carried out without your consent. Malicious bots produce a range of adverse effects on your classifieds business.
Unique listings and content are the intellectual property of your business. The moment a new listing is published on your website or mobile application, your competitors scoop in to scrape your content to publish on their website, all within a few minutes! This affects the genuine traffic coming to your website or your mobile application. All your spending and effort on acquiring the right content will be futile as your content is quickly replicated on multiple sites.
Ad revenue is critical to your business. The success of classifieds and online marketplaces depends on advertisers and users who post their listings. Malicious bots fill web forms with fake details and end up as dead leads that don’t convert. Further, your sales team will waste a significant amount of time and effort in chasing them.
Analytics play a huge role in online businesses like classifieds. Undetected bot traffic is often mistaken to be genuine. This leads to misrepresentation of your business KPIs and poor estimation of demand.
Your marketing strategy, if based on these incorrect figures, will inevitably result in poor ROI.
Unwanted and undetected bot traffic in your website and mobile app will increase server loads and bandwidth costs. This will make your web pages slow and frustrate your genuine users. Protect your classified listings website from malicious bots. Optimize server resource usage and enhance the user experience with Radware Bot Manager.
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