ShieldSquare is now Radware Bot Manager

Digital publishers are vulnerable to automated attacks, including insidious problems such as ad fraud, content scraping, skewed analytics, and form spam. Fraudsters deploy bots to scrape content, create false impressions, and generate illegitimate clicks on digital publishing websites and mobile apps. Invalid activity performed by bots also adversely affects user the experience, click-through rates, and tarnishes a publisher’s brand reputation. Radware Bot Manager applies a collection of supervised and unsupervised machine learning techniques to prevent invalid activity across digital media assets.

Impact of Bots on Digital Publishers

Digital Ad Fraud

Automated traffic generates fake impressions and undermines publisher’s efforts to provide optimum results to the advertisers on ad campaigns. Bots perform invalid activity and drain ad serving resources. Cybercriminals defraud publishers and siphon off ad dollars. Bots weaken publishers’ efforts to build a premium ad inventory. Automated traffic also impacts ad verification reports and harms quality scores.

Radware Bot Manager ensures accurate measurement of the quality of ad engagement and human impressions. We combine industry experience and domain-specific machine learning models to combat cookie stuffing and SIVT (Sophisticated Invalid Traffic). Our bot detection engine leverages collective bot intelligence to ensure that ads are shown only to humans.

Content Scraping

Fraudsters and third-party aggregators deploy bots to scrape content and illegally reproduce the stolen content on ghost websites. The plagiarized content harms publishers’ brand reputation and impairs their ability to monetize content. Hackers target unique research, editorial pieces, product reviews, and other monetizable paywalled content. Such scraping attacks negatively impact a publisher’s SEO efforts and cause revenue loss.

Radware Bot Manager accurately determines the intent behind automated attacks and averts content scraping attempts. Our solution also applies deep behavioral analysis at a higher level of abstraction of ‘intent’ to identify invalid ad traffic across web pages.

Skewed Analytics

The presence of invalid traffic on a publisher’s website skews on-site analytics and impedes the marketing team’s efforts to evaluate actual human traffic. The generic activity-based bot detection logic used by traditional security systems and third-party traffic verification companies is ineffective in filtering and estimating non-human traffic on digital publishing websites.

Our JavaScript tag integration helps publishers get real-time analytics and comprehensive forensics. We analyze over 250 parameters to detect non-human traffic (NHT) across Web pages. Our JavaScript tag can also be seamlessly integrated into analytics platforms such as Adobe and Google Analytics.

Poor User Experience

Malicious bots deluge community forums with spam comments, fake registrations, and form spam. They intrude into discussion boards and post irrelevant comments to divert the attention of members. Bots also perform black hat SEO tactics to promote low-value or irrelevant sites.

Bot Manager leverages advanced device and browser fingerprinting technologies to stop fake registrations in real-time. Our non-intrusive API-based solution is effective across desktop as well as mobile applications. We block bots before they spam forums or submit any forms.

Read How Purch Eliminated Content Scraping and Spam Comments

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Benefits

Increase Ad Revenue

Filter Bots from Analytics

Secure Published Content

Industry Recognition

Verified by TAGShieldSquare (now Radware Bot Manager) is recognized by TAG as a trusted player in the digital ad ecosystem

Cited In Gartner’s Hype Cycle for Application Security^*1ShieldSquare (now Radware Bot Manager) is mentioned in the Hype Cycle for Application Security, 2019 for the third consecutive year

Cited In The Gartner Marketing Technology Vendor Guide, 2018ShieldSquare (now Radware Bot Manager) is recognized for its ad verification capabilities

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^*1 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Bot Prevention for Digital Publishing