“One of the strategic moves to keep up RealKai’s mission of being the trusted
CPM ad network is to partner with Radware Bot Manager on fraud prevention.
Soon after the deployment of Radware Bot Manager’s solution,
the bot traffic on our network dropped to a negligible value.”
Tuan, CEO, RealKai
Internet advertising has gained significant momentum in the recent years. However, the advertising industry is threatened by the growing menace of ad fraud. Fraudsters deploy bots to create fake impressions and generate illegitimate clicks on websites and mobile apps. The online advertising industry was estimated to lose $16.4 billion to ad fraud in 2017. World Federation of Advertisers (WFA) has forecasted that by 2025 ad fraud will be second after cocaine and opiate smuggling in the form of organized crime.
RealKai, a Singapore based ad network, works with 300+ publishers. The company provides a world-class monetization platform equipped with real-time bidding feature to the publishers. The platform makes the monetization process seamless for the publishers for both, mobile and desktop traffic.
RealKai ensures that every ad impression earns the maximum price possible. The company helps publishers to leverage different sizes of static, animated, vertical, and horizontal banners to secure the best value on the ad inventory.
Right from the beginning, RealKai has a mission to ensure legitimate traffic on its network. After evaluating several bot mitigation solutions, RealKai chose to deploy Radware Bot Manager for battling digital ad fraud. With Radware Bot Manager, RealKai has detected and eliminated the automated traffic on its network.
After the deployment of Radware Bot Manager’s bot mitigation solution, RealKai has considerably improved the service benefits for both, the advertisers and the publishers. Ad exchanges and demand-side platforms associated with RealKai have confirmed that they receive high-quality traffic.
Why Ad Networks and Publishers Need a Bot Mitigation Solution?
The invalid activity performed by bots causes dummy impressions and adversely affects the CTR (click-through rate). Automated traffic weakens the effort of ad networks and publishers to provide high-quality traffic for successful ad campaigns.
The presence of non-human traffic on the website drains ad serving resources and distorts on-site analytics. The poor quality of traffic sabotages publishers’ demand for a premium price on the ad inventory. It also erodes the credibility of ad networks and publishers as a trusted advertising partner. As a publisher, one needs to block non-human invalid traffic before page loads to ensure advertisers receive genuine user impressions.
Want to Learn More About Ad Fraud – read here