The one-size-fits-all solution used by ad verification vendors doesn’t work for invalid traffic categorization on premium publishing sites. Many vendors do not consider domain-specific user behavior and apply a predetermined set of rules to identify invalid traffic. This report unveils how users’ behavior, their intent, and their organizations’ Internet infrastructure impacts invalid traffic classification.

Preview

• How premium publishing sites with live content are different from other publishers.
• How users on sites with live content have disproportionately higher ad engagement rates than visitors on other publishing sites.
• How ad verification vendors categorize genuine traffic as invalid.
• The role of domain-specific user behavior in invalid traffic classification.

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