As bot management specialists, we know that managing every type of automated traffic plays an important role in contributing to successful outcomes. Bad bots rightly get the most attention from webmasters and security specialists because of the wide range of threats they pose to their organizations. On the other hand, good bots — those that perform a range of useful functions — are rarely focussed on, being generally utilitarian and unthreatening in their operational characteristics. However, even good bot traffic can, under certain circumstances, produce undesirable results, a few of which we have covered in our report.

This report analyzes good bot traffic across four industries in our client base — Online Travel Agencies, E-Commerce, Classifieds, and Media & Publishing. We describe the functions performed by each of the main types of good bots, and provide recommendations to efficiently manage good bot traffic. Traffic data presented here is from the second half (H2) of 2018 from July through December.

What You’ll Learn:

• How and when good bots can have a negative impact (in certain circumstances).
• Webmasters, security chiefs, and marketers must take industry-specific approaches to manage good bots.
• Analyzing trends in good bot traffic can provide valuable insights to drive marketing strategy.
• Using a dedicated Bot Manager, organizations can effectively manage the entire spectrum of good bots based on their specific objectives.

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